My business began with my Elf on the Shelf Parent Helper Kits—still one of my favourite traditions to create each year.

Each season, the kits are thoughtfully refreshed with new ideas, making every year a little more magical than the last. Ordering typically opens in late October, with links shared through my social media and marketplace.

For the 2026 holiday season, Hey Lala is introducing a new, more flexible approach. Kits will be offered à la carte, along with new tricks designed for a wider range of ages.

Stay tuned for all the festive details—there’s lots of magic to come ✨